Karen Millen - The Fashion brand Essay Example | Topics and Well Written Essays - 2000 words

Karen Millen - The Fashion brand - Essay Example The essay "The Fashion brand" concerns the fashion brand. The company has stores in United Kingdom and other countries. Karen Millen was founded in the year 1981 through the partnership between Kevin Stanford and Karen Millen. The brand continued to expand through acquisitions and partnerships. The company trades from 46 concessions and 84 standalone stores in the United Kingdom and Ireland. The company has spread to 23 countries and has 16 international stores and 57 franchise stores. The company majors in clothing accessories, shoes and clothing. Karen Millen has encountered stiff competition from major rivals like Reiss and French Connection. The French Connection has developed a strong brand identity through heavy embellished eveningwear and dresses. The target market includes young professional women aged 25-35. French Connection has been increasing the product range to include stylish outwears, shoes and dresses. The company has proved to be a major competitor for the Karen Mil ler brand. Both companies seem to have the same target market, necessitating Karen Miller to have differentiated products. French connection offers competitive products, coupled with intensive advertising and promotion campaigns. The brand has turned to internet marketing as it widens its scope of influence in the fashion market. However, the company needs to carve a niche in the stiff fashion market. Reiss is a fashion brand in the United Kingdom owned by its founder, David Reiss. The brand produces feminine clothing. The company has a strong reputation and was declared fashion retailer of the Year in 2003. Reiss competes from the same target market with French Connection and Karen Miller. A strong reputation is its principle asset. Reiss targets young professional men and women. The brand is offering competitive prices and an effective brand equity program. Brand equity can be developed by building, borrowing or buying it. Buying or borrowing brand equity for Karen miller can be d one successfully through acquisitions. Rebranding is one of the ways of reforming brand equity. In business, rebranding entails creating a new name, symbol and design for an established brand. The aim is to develop a differentiated product in the stakeholders mind frame. Rebranding assists in identifying the product or the company from competitors. According to research, rebranding is changing the name of the company, positioning and targeting. This is meant to attract new meanings to the corporate brand and to inform the stakeholders concerning these meanings (Grose 45). In fashion and clothing industry in the United Kingdom, the rebranding can lead to increased revenues. Rebranding the Karen Miller fashion brand entails the use of integrated marketing communications campaigns to communicate the image and the values of the new brand to all the stakeholders. Rebranding is connected to changing slogans, logos, names or a combination of them. Karen Millen fashion brand is using rebran d to appeal to wider market share and increase the sales revenues. The concept of revolutionary and evolutionary rebranding has been incorporated in the strategic rebranding plan of Karen Millen. Evolutionary branding is the concept of minor developments in brand positioning. These include logo change and slogan. Revolutionary rebranding causes major overhauls and identifiable changes which are essentially meant to redefine Karen Millen brand. Through rebranding,

User Fees Coursework Example | Topics and Well Written Essays - 250 words

User Fees - Coursework Example This paper identifies the four major user fees that are collected in the state of North Carolina and compares their charges. Just as any other state in the United States of America, North Carolina also relies on user fees as one of its major source of revenue. The major user fees collected by the state of North Carolina include recreational and cultural activities fees, solid waste collection and disposal fees, parking fees and highway tools (Lawrence and Millonzi, 2008). This fee is charged by the local government for the collection and disposal of solid wastes. The fees charged under this include basic service fee, additional or special service charges, solid waste container fees and collection bag charges (Lawrence and Millonzi, 2008). These are fees charged on those who visit recreational and cultural programs such as art galleries, museums, parks, coliseums and libraries. The main fee charged in these programs is the admission charge. However, in public libraries the residents are not charged the admission fee but penalty fees for overdue materials. The state uses these charges or fees to maintain these programs (Lawrence and Millonzi, 2008). Parking fees are charged on all parking spaces provided by the state of North Carolina. The fees are either charged on long term or short basis and vary from one county to another. The revenue obtained from these charges is used by the state to support all operating costs (Lawrence and Millonzi, 2008). Highway toll fees are charged on every vehicle that uses highway state roads. The charges vary depending on time, collection point and the size of the vehicle. Revenue collected from this charges are used by the state for the maintenance of these roads (Lawrence and Millonzi, 2008). Although this paper has only discussed four user fees collected from the public by the state of North Carolina, there are several of them. The fees

Political Economy of Communication Essay Example | Topics and Well Written Essays - 500 words

Political Economy of Communication - Essay Example The challenges developed when other parties to IMC started posting articles in major newswires on a regular basis. IMC challenges the mainstream media by allowing unedited commentary on major newswires. Other publishers claim free speech while posting unrestricted and uncensored content to such platforms. In lieu of this, IMC offers alternative media contribution to ordinary people translating to such challenges. The newswires use professional codes of conduct to approve professional journalist. The measures recommend a journalist perspective on sociopolitical issues. Indymedia supports user-generated material that assumes a bias sided opinion. The repercussion of such actions is unregulated content that criticizes the newswires. The approach illustrates a deviation in media professionalism (Lec 10 Indymedia). The network operates on a structure that uses alternative media tailored by non-professionals. The approach to participatory tradition encourages the inexperienced individuals to engage in the production of mainstream content. Mainstream media operates mainly on the perception on officialdom viewpoints. Slow media structure assumes an independent perspective target to represent private ownership. The contrast develops where mainstream media bows down to major concerns raised by the owners of regulated content. The challenges presented by slow media focuses to expose any form of indecency regulated by mainstream media. Additionally, the challenges posed develop as the mainstream media are constitutes of the major conglomerates in the world. In lieu of this, reporting against these institutions is destructive to the mainstream media. Alternative media extends the operating fields to cover issues that affect such conglomerates without fear of disapproval or termination of any binding contract (Lec 10 Indymedia). The argument on such matters is that mainstream

Medical Ethics Essay Example | Topics and Well Written Essays - 1500 words

Medical Ethics - Essay Example Forceful circumstances that can dictate the amputation of limbs include stopping the spread of a certain condition like malignant cancer to other parts of the body, serious diabetes or an extensively fractured/damaged leg. However, some people may demand such a medical operation despite their perfect state of health. An example is a person with a rational desire to have one of their perfectly healthy limbs amputated. In such a case, serious issues in the field of medical ethics have to be considered before the physicians can go ahead with the amputation or reject this request. The aim of this paper is to give an argument that physicians have a moral reason to permit the individual to go through with the amputation. The second part of the paper gives an objection to this argument followed by a justification of the stronger argument. Argument in support for the amputation as a moral duty One of the critical ethical issues to be considered in the case of such a request is patient autono my. First of all, it is very true to say that every person has the right to do whatever they want with their bodies. This is because the issue of personal autonomy has to be respected. In fact, it is one of the ethical principles in the medical field. Despite this, any request concerning medical procedures that comes directly from the patient has to indicate some rationality behind it. In this case, the patient has expressed a rational desire to have their perfectly healthy limb amputated. Despite being a rational desire, the request has higher chances of being granted if it expresses the person’s autonomy. In order to arrive at a good conclusion regarding this case, it is important to make a thorough examination of the concept of rational desires and how they relate to personal autonomy. Savulescu made a distinction between desires and rational desires. According to him, a rational desire is a desire that a person expresses while in possession of all relevant facts while "vi vidly imagining" what its consequences would be for them. At the time of its expression, the person should not commit any relevant error of logic as well (Savulescu a 121). Savulescu goes ahead to explain that a desire must be a rational desire or satisfy a person's rational desires for it to be treated as an expression of the person's autonomy. The principle of autonomy has a big role in the medical field hence it is a general requirement that physicians should respect the autonomous choices of their patients. According to Beauchamp and Childress (99), autonomy can be described as self-rule, that is, free from limitations such as limited understanding, that may prevent rational/meaningful choices, and controlling inferences from other persons. From this description, it is clear that autonomy is complete if the person is in a position to make meaningful or rational choices. These choices are later expressed as rational desires. In other words, the expression of rational desires is t he practice of personal autonomy. On the other hand, autonomy is the expression of such rational demands. This means the concepts of rational desires and autonomy are inseparable. Instead, they are an expression of each other. This means any decision made within the boundaries of informed consent is a guided by both a respect to the rational autonomy of a person and their rational desires. Going against this informed consent will therefore

Final Essay Example | Topics and Well Written Essays - 1250 words - 1

Final - Essay Example Enlightenment presented us with an independent human being with free will and the reason he is provided with by nature. Some ideas of the philosophers of the Enlightenment are used today. Their philosophy differs much from the medieval one. For example, for Aristotle people are animals, which are immoral by nature. The opinion of the philosophers of the Enlightenment is quite the opposite. According to Jean Jacques Rousseau, people are on the contrary good by nature, but then our reality changes them. John Locke supports this idea stating that people have a reason by nature. Philosophy of the Enlightenment presents humans as creatures with free will and masters of their own life. â€Å"New† people were intelligent and had the ability to think and develop independently. The philosophic views of John Locke were supported by Voltaire. He was an active opponent of the church and religion as it imposed multiple ungrounded restrictions on people. The period of the Enlightenment is v ery important for the European history as it is characterized by break of the religious prejudices and the revival of human soul. Numerous masterpieces in various fields of art were created during this period. The Enlightenment changed the history of Europe having reduced the influence of church by affecting people’s minds. ... â€Å""In eighteenth-century France throne and altar were commonly spoken of as in close alliance; their simultaneous collapse ... would one day provide the final proof of their interdependence† (McManners). Napoleon created the terms â€Å"nationalism†, â€Å"nation of welfare†, which influenced the actions of many leaders. Some scholars state that Napoleon is a founder of dictatorship, however, they just do not pay attention to the significance of the French Revolution, while it played a very important role in the development of the modern democracy. It is essential to mention that the Revolution changed the position of women greatly. In pre-Revolutionary France women were considered to be â€Å"failed men† with no rights and influence. â€Å"Women’s testimony is in general light and subject to variation; this is why it is taken less seriously than that of men" as opposed to men, upon whom "Nature seems to have conferred†¦ the right to gover n." In general, "men are more capable than women of ably governing particular matters" ("Women"). The revolution and the example of Napoleon’s beloved Josephine made women re-think their position and provide them with the opportunities to penetrate political sphere. The Industrial Revolution and its impact on Europe The Industrial Revolution is the transition from manual labor to machine labor, from agrarian economy to industrial manufacturing. As a result agrarian society was transformed into industrial society. The Industrial Revolution is characterized by the rapid development of manufacturing on the basis of large-scale machine industry as well as the establishment of capitalism as a main economic system in the world. The industrial Revolution

The artwork of Gustav Klimt is controversial Research Paper

The artwork of Gustav Klimt is controversial - Research Paper Example rtwork, Klimt was among the acknowledged founders, and also worked as the chair of the 1997 Vienna Secession; he was also a major player in the group’s Sacred Spring (27). The paintings done by Klimt attracted top prices for the works of art done by artists. One of the artworks from his collection, which attracted a top price was the portrait Adele Bloch-Bauer of 1907; it was bought by Ronald lauder for the Neue Galeria at US 135; it was the highest-priced painting in 2006 (30). The artwork (paintings) done by Gustav Klimt are controversial. The rationale for this Experiential Learning Project is to learn more about Klimt’s artwork. The goal is to educate the reader on why Klimt’s artwork was controversial (Whitford 57). The research contained within this paper will support the thesis and provide examples for the reader. Gustav has numerous works of art demonstrating his radical ideas, which was deemed controversial (Bisanz-Prakken 25).This project will focus on expert and personal research by experiencing the art created by Klimt. The design of this research will be based on books, and case studies. The ELP Experimental Research Data contains the personal research of the writer of this paper. All research was conducted from July 13th to August 8th, 2014. The controversial nature of Gustav’s artworks can be traced and understood after gaining a detailed understanding of his birth place, family and the work of his father and family. Firstly, Gustav’s father was a silver and gold engraver living and working around Vienna. Partly, due to the influence of the father’s career, he received training in the field of arts at the Vienna-based decorative arts learning centre (Partsch 267). Later on, in 1882, together with a friend and brother, he started a studio, which specialized in the development of mural paintings. The studio was quite successful right from the start, and it won assignments from establishments like museums, theatres, semi-public and also

Professional Portfolio Assignment Example | Topics and Well Written Essays - 5750 words

Professional Portfolio - Assignment Example With his history of asthma, he was also manifesting anxiety over possible asthma attacks. His anxiety also put him in danger of a possible asthma attack. (42 words) After discharge, he was set to be discharged back to his home with his wife as his primary care giver. His wife is 70 years old, arthritic and has severe memory problems. She has difficulty moving around the house, but is determined to provide care to her husband. (48 words) Patient needs a nebulizer (salbutamol) in order to ease his chest congestion and speed-up his recovery. He also needs to complete 7-days of antibiotics in order to ensure complete recovery and prevent any relapse of his lower respiratory tract infection. (40 words) The patient is concerned about his prolonged recovery and possible asthma attacks. The carer is concerned about the patient’s difficulty in breathing which may be difficult to manage without medical assistance. (31 words) Patient needs to be referred to a respiratory therapist for further assessment of his coughing. He also needs a social worker who can assist in arranging his care and his daily activities. A private nurse who can assist his wife in the administration of medications and in the nebulization process can also be retained. (54 words) The patient also needs to be referred to his general practitioner for follow-up check-up on the progress of his recovery. He also needs to be referred to a private nurse who can help in the nebulisation and monitor his condition during instances when breathing may be difficult. (47 words) The wife may not be the best care giver for the patient because she is also senile and can sometimes be forgetful in her duties as carer. The wife has also admitted that she is concerned about her husband’s condition and that she does not know how to handle her husband’s condition, especially where difficulties in breathing and asthma attacks would occur. (62 words) The