Future Of Furniture Companies With Blue Ocean Strategy Essay

Future Of piece of furniture Companies With Blue Ocean Strategy - bottomvas ExampleThe water is becoming redder as stores try to win customer dollars. To endure at all, it is not sufficient that the company is good but it has to be something beyond being good. Blue Oceans has to be effectd and accomplished so that companies provide succeed. Following Blue Ocean, strategies be not pipe dreams. Accurately carried verboten, they are practical, curb risk strategies for methodically following and conquering unchallenged Blue Oceans. A very good warning of furniture retailers who used Blue Ocean strategies to their benefits is the IKEA. It is an Ameri screwing retailer of furniture. Before IKEA entered the furniture market, the retailers like Thomasville, dwell To Go etc., commitd in high priced furniture and retaining their old customers by providing them with lots of services. But IKEA did not believe in such a strategy. IKEA extended reasonably priced furniture with a good a ssortment and to a higher place average quality followed with little customer service. This helped IKEA to create a blue ocean for them and they became the single retailer of low priced high selection furniture.The company eliminated the idea of retaining old customers by trying to reach customers who were new. In addition, to this IKEA excessively can create new customers by not focusing on customer differences instead, they can develop on the powerful commonnesss in what buyers measure. s in what buyers measure. This will help the companies to develop beyond the existing demand and create more demand thus carry in customers who were not there before (Kim W.C. et all, 2005.Pp 101-102).There is yet an early(a) area of Blue Ocean, which IKEA can venture in the future. Sometimes some companies are prepared to challenge the functional-emotional direction of their industry they much find new market space. It can be observed that sometimes many companies offer many additional product s with the main product, but if these additions are stripped off and the actual product is provided at a lesser cost, then such an act would surely bring in more customers. On the other hand, functional sloping industries can repeatedly instill commodity products with new life by impart a dosage of sentiment and, in so doing, can rouse new demand (Kim W.C. et all, 2005.Pp.69-70). In the same authority, IKEA instead of giving any additional product or service can proficient sell their main products for lesser cost thus bringing in more and more customers. tho another success for IKEA is through creation and this is through its instruction booklets, which is released with every assembly-required item that a consumer buys from the store. In these instruction booklets, IKEA attempts to demonstrate the process instead of explaining it in words. In reality sometimes, the instructions are with out any words at all. This is done just to show or emphasize the ease with which to give IKE A furniture and this way the furniture company can save on translation costs too. Furniture companies can also look across its alternative industries. For furniture, stores new retail outlets in places where there are no such shops will have to be developed. Innovations on the part of the furniture manufacturers will create Blue Oceans for them. They will have to look beyond their industry and seek alternatives (Kim W.C. et all, 2005.Pp 49-50). IKEA furniture can also secure its future by reducing its cost of production by a method called collaborating. This way the company can meet its target cost easily. Actually,